Short answer: anywhere from $0 to $10,000+, same as every trade. What's different for electricians is the mix of work. One person is searching "outlet stopped working" at 9pm, another wants a panel upgrade quoted before a home sale, another needs an EV charger installed. Those are three different customers, and your website has to sort them quickly without making anyone dig.
The Three Real Options
DIY builders (Wix, Squarespace, GoDaddy): $15-40/month. Workable if you have the time to build it, write every page, and keep it current. The real cost is your evenings, and a template that looks like every other electrician's.
Freelancers: $300-1,500 one-time. Quality varies a lot. Ask to see sites they've built for home service companies, not restaurants or salons, and ask who makes changes after launch.
Agencies: $2,000-10,000+. You're paying for overhead as much as output. For a local electrical contractor, that premium rarely buys anything a smaller, focused build can't.
What an Electrician's Site Actually Needs
- Your license, stated plainly. If you're licensed and insured, say so near the top with your license number where your state allows it. For electrical work this is the first thing careful customers look for.
- Separate pages for the big job types. Panel upgrades, EV charger installs, rewiring, and lighting are different searches with different customers. One page covering everything usually ranks for none of them.
- Tap-to-call that's visible without scrolling. Most urgent electrical searches happen on a phone.
- A clear line between emergency and scheduled work. If you take after-hours calls, say what that means. If you don't, say that too, so nobody calls expecting a midnight visit.
- Real photos of your work and crew. Clean panel work, a finished install, your actual truck. Stock photos of a stranger in a hard hat don't build confidence.
- Your real service area, in writing. List the towns you actually cover rather than vague "serving the region" language.
The Hidden Costs Nobody Mentions
Hosting, a domain, and basic upkeep typically run $10-20/month no matter who builds the site. If you also want Google Ads sending traffic to it, that's a separate ongoing budget from the build. Be wary of anyone who bundles "guaranteed leads" into a one-time website fee; the math doesn't work unless something is being cut where you can't see it.
What I Charge, and Why
I build electrician websites for a flat $499. They're fast, mobile-first, and built around the calls you actually want. No monthly fee for the site itself. If you also want Google Ads running to it, that's a separate $750/month management fee, plus your own ad spend paid directly to Google, which I don't mark up. I build every site myself and run every campaign myself, and you can cancel anytime in the first 30 days.