Short answer: anywhere from $0 to $10,000+, same as almost any trade. But roofing has a wrinkle most other home service businesses don't deal with — a huge share of your leads show up right after a storm, comparing insurance-claim contractors under time pressure, on a phone, often at night. That changes what your site needs to do, more than it changes what it should cost.
The Three Real Options
DIY builders (Wix, Squarespace, GoDaddy) — $15-40/month. Workable if you're comfortable uploading your own photo galleries and keeping the site current between jobs. The tradeoff is time, not money.
Freelancers — $300-1,500 one-time. Big range in quality. Ask to see other roofing sites they've built specifically — a portfolio full of restaurant and salon sites doesn't tell you whether they understand what a roofing lead needs to see.
Agencies — $2,000-10,000+. You're paying for overhead as much as output. For a single-crew or regional roofing company, that premium rarely buys you anything a smaller build can't.
What a Roofing Site Actually Needs
- A real photo gallery, not stock images. Roofing is one of the most visual trades there is. Homeowners comparing quotes for an $8,000-$25,000 job want to see actual completed jobs — different roof styles, different shingle colors — not a generic hero photo of a house that isn't yours.
- Plain-language insurance claim guidance. A lot of roofing work starts with an insurance claim, and homeowners are often unsure what a contractor can and can't do in that process. A short, honest page on how you work with adjusters builds more trust than any amount of ad copy.
- Manufacturer certifications, shown clearly. If you're a certified installer for GAF, Owens Corning, CertainTeed, or similar, that badge belongs above the fold, not buried on an "About" page. It's one of the few credentials homeowners actually recognize.
- A fast, simple inspection request form. Not a multi-step quote calculator — just enough fields to get a name, address, and phone number in front of you in under a minute.
- A phone number that works with one thumb. Storm calls happen from driveways and rooftops. Click-to-call, visible without scrolling, every page.
The Hidden Costs Nobody Mentions
Hosting, a domain, and basic upkeep run $10-20/month no matter who builds the site. If you're planning to run Google Ads on top of it — which matters more for roofing than most trades, since storm-driven demand is exactly the kind of thing paid search catches that organic search can't — that's a separate ongoing budget from the build itself. Anyone bundling "unlimited storm leads" into a flat website fee is either losing money or cutting corners somewhere you can't see.
What I Charge, and Why
I build roofing company websites for a flat $499 — fast-loading, mobile-first, built to hold a real photo gallery and get the phone to ring during the exact week it matters most. No monthly fee for the site itself. If you also want Google Ads running to it, that's a separate $750/month management fee, plus your own ad spend paid directly to Google — I don't mark it up.